After being violently flung into adulthood like a stale pancake, I was immediately flabbergasted with the brutality of modern society.

One of the first things I wanted to buy as a grown up was comfortable underwear.

I grew up wearing underwear my mom bought. Some of them were good, most of them were bad. I would have to constantly adjust them because they would stick on my cheeks or strangle my groin like it owed them money. I wanted to have a few pairs that were soft, silky and not filled with holes or stitches.

Sadly, tragedy struck when I saw the price of a nice pair of underwear. With my salary, comfortable, quality essentials were locked behind a paywall.

I remember being kind of confused by the price. I believe that if something was to be classified as an essential, there should exist a product where quality and affordability aren't mutually exclusive. Since I noticed that no company really offered such a product, I said: "Fine, I'll do it myself". Once I figured out the design and material, I went to look for a manufacturer.

I was lucky enough find a good manufacturer to work with me into producing the first batch, despite my very small order.

My goal with the brand is simple. I want to make quality essentials accessible to everyone. Despite modal being considered a premium fabric, I'm hoping to keep the prices affordable by removing the middle men, keeping this operation fully online and relying mostly on word of mouth.

If the future permits it, I'd love to invest back into local communities or expand the product line.

But for now, I'll just have to keep this thought in the back of my head while I figure out how to make my first sale.

Thanks for coming to my Ted Talk
Will

P-s: Many people have asked me: But what if you fail? To be honest, I've already won. My goal was to own comfortable, quality underwear. If nobody buys my product, I'll have enough underwear to last me a lifetime. I'll never have to buy underwear again.